Unlocking revenue insights for GTM teams: HockeyStack raises $20M Series A
We’re backing the early-stage startup helping companies understand and act on critical go-to-market (GTM) data.
Jeremy Levine, Alexandra Sukin & Eric Kaplan
Published on Jan 28, 2025
Go-to-market (GTM) teams face a persistent challenge: critical revenue insights are buried in disconnected systems—CRMs, marketing tools, ad platforms—making it difficult for business users to answer essential questions like, “What’s driving our best leads?” or “How can we grow faster?”
The complexity of modern data stacks has made finding a single source of truth for data a difficult goal to reach, especially for business users who rely on timely insights to make decisions.
HockeyStack changes the game. By providing intuitive, no-code tools, HockeyStack enables marketers to consolidate, analyze, and act on their data, without needing data science expertise.
Why do teams need HockeyStack now?
Today’s GTM teams struggle with fragmented data systems that lead to inefficiencies, missed opportunities, and over-reliance on busy data analytics teams. HockeyStack solves these issues by offering:
- Aggregation: Consolidating customer events like website visits, content downloads, and campaign interactions into a unified platform.
- Analysis: Delivering actionable insights with no-code tools to answer critical questions such as, “What actions drive closed-won deals?”
- Action: Helping teams optimize GTM strategies and scale acquisition efforts effectively.
Leading enterprises such as Outreach, Dice, and Realpage already use HockeyStack to simplify their data processes and deliver powerful insights to help drive revenue.
AI is adding further opportunities to save GTM teams time, so they can focus on what’s most effective for their strategic goals. Beyond analytics, HockeyStack has its AI analyst agent, Odin. This agent answers complex data questions in natural language. Additionally, HockeyStack has recently launched an Account Intelligence product powered by their AI Sales agent, Nova, which can automatically find the next best account with next steps for each SDR.
HockeyStack’s long-term vision is ambitious: to become the single destination where sales and marketing teams can understand the drivers of growth and automate key processes—eliminating the need for navigating a disparate set of tools.
Helping teams grow in the right direction
The “Data Shift Right” market is growing rapidly, empowering business users to take control of data-driven decision-making. HockeyStack stands out with its visionary leadership, fast-paced execution, and a product that addresses pressing needs while paving the way for future innovation.
After graduating from Y Combinator last summer, co-founders Buğra Gündüz (CEO), Arda Bulut (CTO), and Emir Atlı (CRO) have built a platform that resonates with customers and adapts quickly to their needs. The leadership’s ability to ship features and execute their vision has been nothing short of impressive.
We’re excited to partner with HockeyStack as they redefine how GTM teams drive revenue and scale with data.
Contributors
Jeremy Levine
Partner
Jeremy Levine is a partner in Bessemer’s New York office. He joined the firm in 2001 and focuses primarily on software and Internet opportunities. He has led investments for Bessemer in North and South America, Europe and Asia.
Five of his early stage investments—LinkedIn, MindBody, Pinterest, Shopify and Yelp—grew into billion-dollar publicly traded companies. In addition, he has also served on the boards of several portfolio companies before they were acquired by larger corporations such as Amazon, Cox, Sony and Naspers.
Jeremy graduated from Duke University with a B.S. in computer science and economics.
Learn more about many of the entrepreneurs Jeremy has backed by listening to This is Series A and hear more about his investing outlook and Bessemer’s approach to the venture capital business on this episode of Invest Like the Best.
Alexandra Sukin
Vice President
Alexandra Sukin is a vice president in the New York office where she focuses on consumer tech and SMB software.
Before joining Bessemer, Alexandra worked at Stripes Group, a growth equity firm in New York City, and Fluent City, an educational technology firm in Brooklyn.
Alexandra graduated magna cum laude with Highest Honors from Harvard College in the Department of Government, where she was a John Harvard Scholar and a Joseph Bonaparte Scholar as well as the recipient of the Eric Firth named thesis prize. Alexandra enjoys running, hiking, and skiing in her free time.
Eric Kaplan
Vice President
Eric is an investor in the New York City office, where he invests across the AI stack from infrastructure, to data infra, to applied AI. Eric is drawn to product-obsessed founders across categories innovating at the frontier.
Prior to joining Bessemer, Eric worked at FirstMark Capital and Inspired Capital investing in early stage businesses. Prior to working as an investor, Eric was an early growth product manager at Via, a global provider of on-demand and transportation software. While at Via, Eric managed user funnels, account creation, and global payments. He started his career in management consulting at Monitor Deloitte.
Eric earned his B.A. with honors in philosophy, politics, and economics from the University of Pennsylvania and his MBA from Harvard Business School. At Harvard, Eric was actively involved the entrepreneurship ecosystem.
In his free time, Eric enjoys drawing, historical fiction, and Seinfeld trivia.
