fal is powering the generative media transformation
Bessemer Venture Partners joins fal's $49 million Series B.
Talia Goldberg, Rayouf Alhumedhi & Bhavik Nagda
Published on Feb 12, 2025
Generative media is transforming content creation, leading to an explosion of creativity. As Nvidia CEO Jensen Huang said, “every single pixel will be generated soon. Not rendered. Generated.” At the helm of this transformation is fal, which provides the critical infrastructure for this transformation. We are proud to support fal and to announce our investment in their $49M Series B financing.
fal is the leading developer platform and inference engine for generative media. The challenge is not generating content, but doing so at scale, efficiently, and with the reliability that enterprises demand. fal's inference engine is built ground up to handle the computational complexity of real-time media generation. It optimizes model performance, reducing costs and latency by 10x, and provides developers with access to hundreds of models via a single API. fal manages over 100 million inference requests a day, while boasting a 99.99% uptime.
We generated this image with fal!
The generative media market is in its infancy. While the spotlight to date has been on image generation, the next frontier is clear—video. Video accounts for approximately 65% of all internet traffic, a figure that has been steadily increasing. As video gen progresses, this figure will inevitably explode. fal is already leading the way powering generative video for ads, product demos, creator content, and more.
Our belief in fal is also rooted in our belief in its team. Talia has known founders Burkay Gur and Gorkem Yurtseven for years. Her relationship with Gorkem dates back to college. From the very beginning, the founders’ understanding of the customer, and passion for product excellence were evident. They have also attracted a powerhouse team of researchers, engineers, and builders.
fal has earned the trust of more than one million developers for a reason: unmatched speed, superior performance, and seamless workflows. From early stage startups to industry giants like Canva, Perplexity and Quora, fal is the platform of choice for developers and enterprises big and small. And they are just getting started.
As AI transforms media creation and consumption, fal is the engine fuelling this shift. The infrastructure for modern media.
Contributors
Talia Goldberg
Partner
Talia Goldberg is a partner in Bessemer’s San Francisco office. She supports teams that leverage AI to create new categories and progress the way we live and work. She looks for founders building radically better products with unique distribution models, or those pushing the frontier.
Talia joined Bessemer in 2013. She is partner to Cognition, Discord, DeepL, fal AI, Fin (fka Intercom), Kindred, Mind Robotics, Papaya Global, Perplexity, Ramp, Recall, ServiceTitan, Shippo, Stubhub, Supermaven (now Cursor / XAI), and Toss, among others. Learn more on her blog and hear from many of the entrepreneurs she has backed by listening to This is Series A. She was featured in Forbes 30 Under 30 for Venture Capital.
Talia graduated from the University of Pennsylvania. She grew up in Portland, Oregon, which she insists is home to the best ice cream and pizza in America.
Rayouf Alhumedhi
Investor
Rayouf Alhumedhi is an investor based in Bessemer’s New York office. Before joining, Rayouf spent time in consumer and technology, having worked in consumer insights at Netflix and Adidas. She also worked at Canvas Ventures in Palo Alto and the Saudi-based VC firm, Khwarizmi Ventures.
Rayouf earned a Master’s degree in mechanical engineering and a Bachelor’s degree in product design from Stanford University. In 2017, she gained recognition in Forbes 30 Under 30 for her creation of the headscarf emoji. Her interests include delving into design history and culture; she collaborated on a zine with Dr. Martens and frequently explores modern art museums.
Bhavik Nagda
Investor
Bhavik is an investor in the New York office, where he focuses on enterprise software and data systems.
Prior to joining Bessemer, Bhavik was an engineer at Cruise Automation and Covariant.ai, building machine learning pipelines and user interfaces for warehouse robotics.
Bhavik earned his B.S. and masters in computer science from the Massachusetts Institute of Technology. He sits on MIT's Computer Science Diversity & Equity Committee and MIT's Center for Entrepreneurship Board. In his spare time, Bhavik enjoys running, hiking, and reconnecting with old friends.
